NEWS

KC IABC KC IABC

The Power of Video: Why Story and Emotion Matter More Than Ever

In an era of instant scrolling, video remains the ultimate medium for capturing attention by inviting audiences to experience a story rather than just process information. By leveraging the nuances of sound, movement, and human expression, brands can move beyond mere logic to forge the deep emotional connections and trust that drive lasting loyalty.

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KC IABC KC IABC

Meet Kim Derrick Rozdeba, the 2026 BCS Keynote Speaker

Meet the Business Communicators Summit 2026 Keynote Speaker Kim Derrick Rozdeba. He’s a seasoned branding expert with over three decades of experience transforming Fortune 500 companies. As the author of Branding Queens and LOYALNOMICS™, he has guided some of the world's most iconic brands, including Shell, Bayer, Toyota, and major Canadian corporations.

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Amy Stewart Amy Stewart

Introducing IABC Member Lite: Access Core Benefits for Just $115

Are you looking to level up your marketing communications career at an affordable cost? We hear you. That’s why we’re thrilled to announce the launch of IABC Member Lite, a new, cost-effective way to access the professional benefits you value most from the International Association of Business Communicators (IABC).

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Amy Stewart Amy Stewart

Dive Into IABC's Special Interest Groups for Professional Growth

Are you passionate about communications and looking to connect with like-minded professionals globally? Look no further than the International Association of Business Communicators (IABC). IABC's Shared Interest Groups (SIGs) offer a diverse array of communities tailored to specific interests within the communication sphere.

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