The AMC Theatres Guest Analytics team will discuss the real-life use of data to make a positive impact on marketing.

Join the leaders of AMC Theatres Guest Analytics team to discuss the real-life use of data – getting it, using it, optimizing it, keeping it clean and active to make a positive impact on marketing. Come prepared to ask questions and hear how AMC Theatres brings the “movie magic” to their communications.

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Our Experts

Kyle Kaufman: Director, Guest Analytics at AMC Theatres
Kyle uses a 20MM+ member customer database to analyze and measure performance of key company initiatives. He has been a leader in analytics for more than 15 years; he consistently adds value through providing actionable recommendations the entire organization.

Katie Leas: Manager, Guest Analytics at AMC Theatres
Working alongside Kyle, Katie works on a diverse set of projects with a common theme: understanding data, information and how to derive insights. She immerses herself in information to find meaningful connections, answer questions and solve problems.